Google AdWords That Work: 7 Secrets to Cashing in with the No.1 Search Engine

Posted on July 14, 2009 by Carol

by Jon Smith

If you’re new to Adwords – or even if you’ve been using Adwords for a short time – you’ll find this book useful for its good advice and tips.  It’s a relatively small book, so the amount of information is not overwhelming and you can easily read it through in a day or two.  Don’t get me wrong – the official Adwords help pages are extremely useful in teaching the basics, but this book goes into personal experience with ACTUAL campaigns to talk about different advert layouts, keyword techniques, budget strategies etc. to see what really works.

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